Google's Enhanced Adwords Campaigns

Google launches its enhanced version of Adwords Campaigns with more focus on handheld devices. Enhanced campaigns are more capable of showing tailored adds according to the target customer device.
Using a single campaign, you can now smartly put perspective into your adds by modifying the headlines and text for mobile, tablet and PC customers separately. You could add your business number to show on the add for smart devices. You could specify now your separate landing pages for target device mapped to your customize master pages best suitable for the target device.

Similarly, enhanced campaigns are capable to manage bids across devices as well as locations and time of the day. For example, you can increase the bid investment of adds for your campaign during the day time when your store is open on smart phone devices and decrease them when your store is closed and point the landing page of your online order form instead of a CALL option.

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Facebook allows Bing to let your friends help you find what they "like"

Bing's collaboration with Facebook opens up all its "LIKES" data to bing to include in its search.

After all, friends suggestions and their expertise do matter :)
Bing will track recommendations from your peers on Facebook and will return granular, more relevant and specific search results to your interests.
Your search would be more like taking your friends along with and telling them about the laptop you are planning to buy; and they will guide you through what they "like".

This could be a major breakthrough in internet search. Further, it might give substantial edge to bing over its search rival Google, which might be working to exploit social search using data from orkut, but it has less user base than Facebook does.

To enable bing social search with Facebook; go to bing and follow below steps.