Google's Enhanced Adwords Campaigns

Google launches its enhanced version of Adwords Campaigns with more focus on handheld devices. Enhanced campaigns are more capable of showing tailored adds according to the target customer device.
Using a single campaign, you can now smartly put perspective into your adds by modifying the headlines and text for mobile, tablet and PC customers separately. You could add your business number to show on the add for smart devices. You could specify now your separate landing pages for target device mapped to your customize master pages best suitable for the target device.

Similarly, enhanced campaigns are capable to manage bids across devices as well as locations and time of the day. For example, you can increase the bid investment of adds for your campaign during the day time when your store is open on smart phone devices and decrease them when your store is closed and point the landing page of your online order form instead of a CALL option.

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Google Website Optimization Service

Google has launched a new page speed service to automatically speed up web pages during loading. The page service sits between browser and web servers; it fetches content from the web server, optimizes the code of the web pages using Google expert techniques and tricks to improve performance. End users will see no impact other than faster web experience.

In future, this is going to be a big relief to the developers overstressed to optimize website performance, as well as to the small businesses running simpler sites to achieve faster delivery cycles and more budgets for development by cutting the cost for advance level web site optimization and tuning. However, for large websites running enterprise applications; it won’t be rational to claim that this service will sufficient enough to take care of speed issues.

Google has launched a test page to compare site speed across different browsing platforms and environments. Currently it offers to selected number of site owners, and expected to be free for all in future.

Read More about Website Optimization Techniques

Automatically Share your Google + activity with Facebook and Twitter

This free app know as Start G+ is available as an extension of chrome browser lets you automatically post to facebook and twitter when you share on Google Plus. Lets you put your Facebook posts and Twitter tweets inside your Google Plus Stream. It's intuitive enough to let you read your gmail messages directly inside the Google + by adding a gmail inbox notifier to the top bar.

Attractive Browsing for Websites with Google Font Library!

Google has introduced an interface of its free and open source font library for a new attractive font browsing experience. Everyone can make use of this open source API to introduce attractive fonts into website pages. To make the interface intuitive and easy, the concept of shopping cart is introduced allowing users to add fonts into their collection and proceed further by selecting, reviewing, and finally using the font by copying and pasting the HTML snippet into your website. The interface allows easy font browsing by weight by choosing thickness filter at the left hand panel of the module.

There are three different viewing modes available-Word, Sentence and Paragraph to facilitate the users to choose the font particular to the area of their website they are interested in. The default area is Sentence mode which allows users to preview the text for a sentence. Word mode allows a larger preview font size and Paragraph mode shows the small text in sample paragraphs.The Interface allows comparison of fonts side by side to experience the look and feel of your font collection by making use of sample layouts. By Introducing the Test Drive module, users can visualize their font collection in a sample layout. In this way, you can see what your fonts look like in practice, before embedding them in the final product. To take your fonts for a test drive, click on the Test Drive tab from within the Review step.

When you have finalized your font to be used in your website, the interface shows an indication of page load time based on your font selections. The more fonts you use on you pages, it will take more time to download font data resulting in slow rendering of your website pages. It’s very important to be careful while choosing your page areas to make use of these fonts.



Google Font Previewer for Chrome further makes it easy for chrome users by letting them choose a font from the Google Font API directory, and apply that font to the entire page to see how it looks. Useful when you're designing a website and want to quickly find a font that will look good.

Google Web Fonts API and Web Fonts

Faster Web Experience

Websites response time and browsers speed to render pages quickly has been quite a challenge. Client fidelity to stick to a site during the page load is not more than a few seconds. If a web page takes too long to open, the potential customer would steer away. Every website has a goal to keep the user for more and more interaction. Companies allocate huge budget for website performance and we continue to experience having a new version of our favorite browsers claiming more optimization and fast surfing experience.

Google designed a protocol known as SPDY back in 2009, to optimize websites for fast loading of web pages. This protocol claims to radically speed up page rendering by tweaking how browsers interact with the servers. This was tested and deployed internally by Google in support of its Chrome OS and its recent Chromebook which only comes with Chrome as browser. Google claims that Chromebooks are built and optimized for the web, as the company has a vision that most of the computing time spent is on the web. This protocol however has not commercially existed outside Google.

For the first time, Strangeloop which deals in website optimization has commercially added SPDY into the features of its product, Site Optimizer. The product sits in between a website and the clients; and tweaks the server code to render pages efficiently without requiring of changing server side code or adding more servers for better performance.

It’s worth noting that Google Chrome is the only SPDY enabled browser; other browsers currently won’t be able to make use of it. Given the potential of dramatically increasing website response time, this protocol is also expected to be introduced in other browsers as well as in mobile based web browsers for faster web experience.

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Smart Phone Apps: Google Goggles and Apple Word Lens change how the world looks like!

Smart phone applications have the capability to change how we interact with our world.
Imagine you are traveling abroad where the native language is unfamiliar and you come across a sign board at the cross roads that will decide your further ride towards several miles ahead.
You would really love to have a smart phone device with Apple's Word Lens or Google Goggles application.
Just pull out your smart phone, turn on the camera pointing at the sign board; your phone will read the sign board in language you know.
Click Play on the Demo Below!



That's not just it; There are many great things you can further do with your iPhone or Android mobile device running Google App or Goggle Goggles.
Click Play on the Demo Below!

Gmail Hacking: Google stumbles gmail accounts hacked by chinese

The Recent Cyber attack on Sony PlayStation hacking was a disaster followed by Apple mac defender malware, and now gmail hacking .
Google claims that the accounts were compromised because of stolen passwords, reason could be due to malware installed on client computers, heavy phishing or through responses to malicious e-mails from fake sources by the hackers. It's feared that this might include senior US government and military personnel accounts that were compromised. The origin of this activity according to Google, is china.

Google relayed the details on Wednesday through its official blog:
    "Through the strength of our cloud-based security and abuse detection systems*, we recently uncovered a campaign to collect user passwords, likely through phishing. This campaign, which appears to originate from Jinan, China, affected what seem to be the personal Gmail accounts of hundreds of users including, among others, senior U.S. government officials, Chinese political activists, officials in several Asian countries (predominantly South Korea), military personnel and journalists."

Seems like Hackers around the world are getting in alliance for last few weeks to bring world's attention and pose serious security concerns to large enterprise companies.

Just like insurance companies that sell expensive disaster coverage plans (earthquakes for instance) having substantial potential turn over to the insurance company, they equally allocate huge marketing budget by projection of events and news that bring customer attention and awareness to purchase such plans. Human psychology :)
This could be an involuntary marketing campaign for the companies that sell large expensive security and protection software systems. :)

Facebook allows Bing to let your friends help you find what they "like"

Bing's collaboration with Facebook opens up all its "LIKES" data to bing to include in its search.

After all, friends suggestions and their expertise do matter :)
Bing will track recommendations from your peers on Facebook and will return granular, more relevant and specific search results to your interests.
Your search would be more like taking your friends along with and telling them about the laptop you are planning to buy; and they will guide you through what they "like".

This could be a major breakthrough in internet search. Further, it might give substantial edge to bing over its search rival Google, which might be working to exploit social search using data from orkut, but it has less user base than Facebook does.

To enable bing social search with Facebook; go to bing and follow below steps.

Google Wallet, a mobile payment platform. Still Carrying Credit Cards?

Google launches its Near-Field Communication(NFC) enabled Mobile Payment Platform, which allows payments sent directly from your smart phone. Your phone will be your wallet.
Google has partnered with big industry retailers and merchants including Master Card and City Bank for its Google Wallet.
This launch has created buzz in all related industries from Point Of Sales Vendors, Retailers & Merchants through Banks and Software Companies in support of this platform and get compatible with the future of customer payments.
There are also Gossips about Apple that is working too on an NFC enabled mobile payment system for its iPhone.

Read More about Google Wallet.

Google's Cloud Based Machine Learning Service

Google Labs now offers its cloud based machine learning API and Big Query, powered by a full fledged BI enabled engine with a hand some of Google's industry tested and renowned prediction algorithms.

This empowers developers and organizations alike to take jump start towards greatly improving their applications and services by making use of Google's deep data analytic capabilities.
It specially attracts those Organizations lacking the high tech infrastructure of maintaining a data warehouse followed by high licensing costs of purchasing data mining engines and business intelligence applications offered by major vendors like Oracle, Teradata, Microsoft.

In order for this to work; you have to upload your data to Google, process the data using Big Query and then applying the set of prediction APIs.

However, when it comes to prediction, machine learning, and data mining; we are talking about data in Giga/Tera Bytes.
Given the type of business, size, and sensitivity of data; uploading data over the internet to Google infrastructure for the first time followed by daily incremental uploads raises feasibility and security concerns. But as the cloud Buzz continue to grow massively, so does the adaptability.

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