One of the executives at Apple explained “You don’t want to oversell what you’re doing so you hurt your credibility”
Tim cook, in his first public appearance after becoming CEO of Apple announced the new iPhone 4S which has the A5 dual core processor from the iPad 2, upgraded 1 GB internal memory, an 8 megapixel camera and enhanced graphics with a 7x increase in graphics capability.
In addition to reinforcing the new phone with more powerful hardware and the new 64 GB option, the phone comes up with innovative new features including an intuitive AI voice activated personal assistant called Siri along with new Dictation feature.
The technology was demonstrated by asking an iPhone, “Do I need a raincoat today?” with Siri capable of drawing online sources of information including local business reviews and weather feeds; the device responded back by, “It sure looks like rain today.”
Siri also empowers a question-and-answer search engine WolframAplha. It is able to search restaurants in reaction to a query such as “Find me a great Greek restaurant in Palo Alto,” and even offers to book a table. It can render requests like “How many dollars is 75 euros?”.
Dictation is a new feature in iPhone 4s that allows composing text messages or emails using speech recognition; its already available for users of Android based devices however.
The handheld becomes a powerful and intuitive voice-activated mobile assistant to schedule appointments and performing other tasks without requiring bringing it out of the pocket, like it sets alarms or meeting reminders in response to commands like “wake me up at 7 a.m. in the morning”
Keeping in view the rising competition in smartphone business with Android based devices selling double to those of Apple, hopes are high at Apple that the more sophisticated capabilities of Siri will make it stand out.
With preorders starting Friday, the iPhone 4S will start selling on Oct. 14
